Inside the Fight Against Illegal Gambling Advertising

In this episode, we examine the intersection of digital advertising, AI, and compliance in the rapidly evolving world of gambling marketing.

We are joined by Peter Szyszko, CEO and Founder of White Bullet, a London-based company that utilises artificial intelligence, data, and transparency to combat illegal and high-risk online advertising.

Founded in 2013 by a team of IP lawyers, White Bullet collaborates with brands, regulators, and tech platforms to safeguard the digital advertising supply chain and prevent ad spend from supporting piracy and illegal gambling operations.

In conversation with podcast regular Harrison Sayers, Peter discusses:
- How gambling advertising is evolving in a more digital, global environment
- The impact of new products, payment methods, and affiliates on compliance
- The tools and technologies — including AI — being used to detect and disrupt illegal advertising
- Enforcement trends and regulatory collaboration across borders
- The growing links between illicit promotion of gambling, piracy, and programmatic ad risks

Listeners will gain valuable insights into how regulators, operators, and compliance teams can stay ahead of illegal marketing tactics, and what practical steps can be taken to build greater transparency and accountability in the digital ad ecosystem.

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