Gambling operators like you juggle regulatory risk, rising costs, and fierce competition while trying to win and retain players in a highly scrutinised industry. Constantly shifting laws, tighter AML, KYC, advertising and responsible gambling rules, and the threat of fines or licence suspension add pressure. At the same time, you face shrinking margins from taxes and compliance costs, rising acquisition costs under stricter marketing rules, and high player churn. Growing revenue while demonstrating safer gambling commitments is further complicated by public scrutiny, stricter player protection, and operational demands for scalable platforms, seamless payments, and robust cybersecurity.