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We discuss the changing winds of the U.S. sports betting advertising market, the steps that regulators have taken to date, and what the future could hold for the market if this trend continues to progress.
Does Sports Betting Advertising Have a Future?
We discuss the changing winds of the U.S. sports betting advertising market, the steps that regulators have taken to date, and what the future could hold for the market if this trend continues to progress.
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As the U.S. sports betting market continues to mature, more focus than ever is placed on advertising. Regulators have expressed increased concern recently with certain advertising practices, including marketing to college campuses and using misleading terminology like “risk-free” to describe certain offers.In this episode, VIXIO GamblingCompliance analysts James Kilsby and Matt Carey discuss the changing winds of the U.S. sports betting advertising market, the steps that regulators have taken to date, and what the future could hold for the market if this trend continues to progress.
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“Vixio GamblingCompliance is an important string to our bow in helping us to be as effective as possible in supporting our partners. The understanding that the team at Vixio have of global gambling regulation is tough to match in their field, and their ability to effectively communicate this knowledge is a big help for our team as we continue to expand globally. Regulatory and compliance teams of any size or experience can benefit from the expertise Vixio brings to the table, and they have helped us to stay abreast of developments and maintain the high standards we have set for compliance and integrity.”
Tommaso Di Chio
SVP Regulatory Affairs
and Compliance at Kambi
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