William Hill Units Fined In Sweden For Faulty Information Reports

May 23, 2022
The Swedish Gambling Authority has fined two William Hill units a total of SEK1.45m (€138,000) for reporting incorrect information.


The Swedish Gambling Authority (SGA) has fined two William Hill units a total of SEK1.45m (€138,000) for reporting incorrect information.

Malta-based units Evoke Gaming and Mr Green both breached reporting obligations to the authority.

Both of the companies "have for a long time had shortcomings in their reporting and what has been reported has subsequently proven to be incorrect", the regulator said on May 23.

Evoke received a "remark" and was penalised SEK450,000, while Mr Green also received a remark and was assessed SEK1m, the authority said.

In Sweden, all operators must provide the SGA with an annual report.

However, both Mr Green and Evoke told the SGA they were unable to report certain information they are obligated to due to technical difficulties.

When the shortcomings were flagged by the SGA in 2021, the regulator subsequently received updated versions of the reports from the companies, as well as ones from 2019 and 2020 that were missing information.

The SGA said Evoke's half-yearly reporting for the period July 1 to December 31, 2021 included all the correct information, leading it to say it is unlikely the issue will be repeated.

Mr Green's problems were also fixed by the second half of 2021, and "there is no indication the infringement will be repeated", or the penalties would have been worse, the authority said.

However, despite the SGA acknowledging mitigating circumstances, Evoke was deemed to have breached its obligations "for a significantly long time", meaning it "cannot be excused or considered to constitute a minor infringement", according to the regulator's decision.

Mr Green's ruling was very similar to Evoke's; however, it appears as it has "for a long time and on a total of five different occasions breached its obligations under the Swedish Gaming Inspectorate's regulations", its fine was larger than Evoke's.

Mr Green received its online gambling licence in December 2018, but was delinquent in reporting compliance information from July 20, 2019, the authority said.

Evoke was awarded its online licence on December 12, 2018, allowing it to operate when the market first opened on January 1, 2019. Its licence is valid until December 31, 2023.

Evoke operates in Sweden under the domains redbet.com, mamamiabingo.com, bertil.com, williamhill.se, and williamhill.com, while Mr Green operates under its own brand name.

Separately, in August 2021, Mr Green was fined SEK30m for anti-money laundering and source of funds violations.

William Hill acquired Mr Green in January 2019, and 888 Holdings has agreed to buy William Hill's non-US operations in a deal expected to close by the end of June.

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