Gambling suppliers are squeezed between regulatory costs on one side and operator demands on the other, while trying to innovate, differentiate, and expand globally. They face a heavy compliance burden with constantly changing rules, costly and time-consuming certifications, and the risk of fines or licence loss - even through operator partners.

At the same time, there’s a mounting commercial pressure from operator consolidation driving down margins, intense competition across a crowded market, and slow sales cycles that strain cash flow. To top things off, they must also contend with technology and delivery challenges - such as complex integrations, global scalability, and constant innovation pressure - alongside market and growth risks, from barriers to entry and reliance on operator success to reputational damage exposure from operator compliance failings.