2026 U.S. Online Sports Betting Outlook

The U.S. sports betting market is entering a new phase, with slowing handle growth, the rapid rise of prediction markets and shifting state-level regulation creating new opportunities - and new risks.

Vixio’s U.S. Online Sports Betting Outlook 2026 brings together market forecasts, regulatory analysis and data-driven insights to help you understand what’s shaping the market and what to watch next.

Inside the report:

• Market forecasts: Where U.S. online sports betting and iGaming are heading, with projections through 2029.
• Policy trends to watch: The regulatory forces reshaping the market — from prediction markets and sweepstakes to advertising, taxation and online casino expansion.
• Data & market analysis: The latest trends in betting handle, revenue, operator performance and prediction-market activity.