Playtech is the leading platform, content and services provider in the online gambling industry, with a clear strategy to benefit our shareholders, customers, colleagues and the environment. Founded in 1999, the company has a premium listing on the Main Market of the London Stock Exchange and is focused on regulated and regulating markets across its B2B and B2C businesses. Both divisions leverage Playtech’s proprietary technology to deliver innovative products and services to ensure a safe, engaging and entertaining betting and gaming experience.
For Playtech, a leading platform, content and services provider in the online gambling industry, navigating complex regulatory landscapes is critical to understanding new market and product opportunities.
But, staying ahead in a highly regulated industry requires robust tools to navigate ever-evolving markets. Vixio’s GamblingCompliance platform has proven indispensable in enabling Playtech to anticipate market changes, build informed strategies, and unlock new opportunities.
Charmaine Hogan, Head of Regulatory Affairs at Playtech, describes the impact of Vixio:
“I feel that Vixio is a go-to choice because you find everything in one place. One click, and from there, you go everywhere. This should be your first stop shop to start gathering your information and understanding the market.”
Building Strategic Market Cases
Hogan highlights how Vixio’s tools have supported Playtech in building strong cases for market entry and growth, to inform business strategies:
“It’s also helped me a lot when I’m trying to build and put together a case for a market. The market outlook and data that Vixio provides are resources I then use and probably will build on, and it could be forecast for years ahead.”
Navigating Emerging Markets
With a commitment to innovation and global expansion, Playtech frequently explores new and emerging markets. Hogan explains:
“I am sure I’m always going to have new markets to look at—new emerging markets and new opportunities for the business. To me, Vixio will remain the first go-to place to check something that I might not be immediately aware of.”
A Trusted Partner for Regulated Industries
Vixio’s comprehensive platform equips Playtech with the insights needed to succeed in the highly regulated online gambling industry. Its data-driven tools save time, enhance decision-making, and help ensure compliance in every jurisdiction where Playtech operates.
“I would recommend Vixio to a number of businesses because it's not only operators, it's not only suppliers. You have many more third parties that form part of the whole ecosystem.”
