Inside Vixio and PWC's 10+ year partnership

Date
June 30, 2026
cOMPANY
PWC
Industry
Gambling

Reliable insights across international gambling markets

PwC provides industry-focused services for public and private clients across a diverse range of sectors – from Financial Services and Healthcare to Technology and Gaming. Its Global Gaming Centre of Excellence (GGCE) in London is the centre of its betting and gaming network. This links to all PwC international multi-vertical and multi-territory expertise with local expertise residing in individual territories. The London team alone is comprised of individuals with over 75 years of experience in betting and gaming between them and are leaders in this field.

Maintaining access and data consistency

GGCE analyses global gaming markets both for internal and external clients. Although every project is different, the source and input information needs to be consistent. The team, which consists of over 100 experienced staff, use the Vixio platform to keep updated with the latest regulatory changes and news in the gambling markets, as well as being able to self-service regulatory intelligence to perform their due diligence on individual markets for specific projects. Within a geographically disparate global team, consistent and reliable information is vital. 

Vixio – a single, independent trusted source 

PwC’s partnership of over a decade with Vixio has provided it with invaluable and reliable intelligence that allows it to support its clients in responding to emerging market challenges or exploring new business opportunities. Vixio’s analysts and technology tools provides input for framing situations in the context of each market, to see what is changing, the impact of new regulations on business functions and which markets may be opening up or which could experience “headwinds”.

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