Mindway AI started out in 2018 as a spin-out of Aarhus University in Denmark. Here, Professor Kim Mouridsen saw great promise in applying insights from neuroscience to AI technology in the pursuit of better player protection – converting more than ten years of research into safer gambling solutions. Key contributors to the development of the GameScanner solution are Associate Professor of Cognitive Science and Head of Department for Linguistics and Cognitive Science Joshua Skewes, and PhD and Professor in Psychology Damien Brevers. Danish sports media group Better Collective is the majority owner of Mindway AI.
Mindway AI is a global leader in responsible gambling software, providing innovative solutions to operators across 64 jurisdictions and four continents. With a mission to help operators protect players while ensuring compliance, staying up to date with constantly evolving regulatory changes is critical for their business.
As Mindway AI expanded its reach across diverse markets, the volume and frequency of regulatory changes became overwhelming.
“We are now a global company across 4 continents and 64 jurisdictions. So, this insanely high volume and frequency of regulatory changes is too much for me alone to stay up to date with. I needed some assistance - Vixio was the obvious choice.”
- Carl Ørnstrup, Business Development Manager at Mindway AI
Ensuring that Mindway AI’s solutions incorporate the latest regulatory updates is essential, not only for product quality but also to support customers in maintaining their compliance obligations. “It is crucial for us to be updated with all changes and implement them accurately into our software so that we can supply our solutions in the best way possible to our customers, so they also ensure compliance,” Ørnstrup explains.
However, manually tracking updates across multiple jurisdictions — especially in local languages — was both time-consuming and resource-intensive. Ørnstrup shares: “It's not the most fun thing to scour Brazilian websites where they only have updates in Portuguese. I need to go through and translate it before I can even read what they say.”
Mindway AI turned to Vixio Regulatory Intelligence to help streamline their compliance processes and ensure they never miss critical regulatory updates.
Vixio assists Mindway AI with providing timely updates on regulatory changes, which helps with remaining compliant and strategic planning: "We can see which jurisdictions are focusing more on responsible gambling, which allows us to focus our attention on these key markets."
The intuitive Vixio platform enables Carl to quickly find the information he needs without wasting time searching through complex regulatory documents: "It's very intuitive — I’ve never had any issues finding what I need." Vixio also streamlines the reporting of these updates both internally and externally.
“If someone asks me a question, I can also very easily go into the given jurisdiction and then tell them, based on Vixio data, this is the situation. And we can tell our customers that.”
- Carl Ørnstrup, Business Development Manager at Mindway AI
By partnering with Vixio, Mindway AI has saved significant time and resources while reducing compliance risks. “It's a more cost-effective use of manpower, and it streamlines the work,” Ørnstrup says.
Mindway AI’s partnership with Vixio Regulatory Intelligence exemplifies how growing companies can enhance compliance processes, save costs, and focus on strategic goals — all while confidently staying ahead of regulatory change.
Ørnstrup adds that he’s experienced great interactions with the team: “I've only had good interactions with Vixio… I haven't really needed to use support, because it’s intuitive. But when I've met the team at events, they have been very professional, knowledgeable, and easy to speak to.”
For companies navigating complex regulatory landscapes, Vixio serves as a trusted partner — providing both the insights and the efficiency needed to succeed in today’s fast-evolving global gambling industry.
