Vixio launches Market Assessment Tool to support clients’ market entry and growth plans

April 26, 2023

VIXIO Regulatory Intelligence, the leading provider of regulatory and business intelligence to the global payments and gambling industries, announced today that it has launched a new tool and a first of its kind for the industry, which provides an at-a-glance view of 140+ global jurisdictions’ approaches to online gambling.

The Market Assessment Tool (MAT) enables clients in compliance and strategy roles to quickly filter and compare key variables to support decision making around market entry, new product launches and expansion plans.

According to MAT, approximately 58% of covered global jurisdictions across Europe, North and Latin America, Africa and the Asia-Pacific region have either fully or partially regulated their online gaming and betting markets, or are actively in the process of establishing a licensing regime. Almost half of these fully or partially regulated markets can be considered to have either restrictive or very restrictive regulatory regimes, offering limited licensing opportunities, requiring high upfront fees, or otherwise establishing burdensome compliance obligations for operators.

Some 32 jurisdictions, primarily in Europe, have restrictive or prohibitive approaches to online gambling advertising and 16 jurisdictions covered by MAT are in the process of tightening their regulatory regimes to establish stricter rules.

By offering a balanced view of risks and opportunities in one dashboard the MAT provides immediate insight into the 140+ covered jurisdictions available, with additional markets to be added in future. MAT also takes collation a step further with a range of functions that allow users to interact with the data directly, giving our clients the ability to compare variables across jurisdictions in order to identify market opportunities that meet specific characteristics based on their company’s profile.

The nine key variables provide insight into each jurisdiction’s regulatory status and restrictiveness through to market size and growth trajectory.

Roseanne Spagnuolo, VIXIO Chief Content Officer, said: “Over the past few years, online gambling regulation has spread quickly outside of core European markets into the Americas, parts of Africa and Asia. This means leading operators and suppliers need to monitor and understand an increasing number of diverse regulatory regimes on a global scale.

“Feedback from our executive clients stated that they need to be able to find this information quickly, and we are proud to be able to support this requirement by launching a new powerful tool – saving considerable time when assessing compliance and business requirements.”

ABOUT VIXIO REGULATORY INTELLIGENCE Headquartered in London and with an office in Washington DC, VIXIO Regulatory Intelligence provides insights, intelligence and data to some of the world’s biggest brands involved in the global gambling and payments industries. VIXIO’s powerful intelligence solutions and its industry experts empower organisations to understand complex regulatory frameworks, helping them to confidently manage compliance risk, while analysing and pursuing new opportunities in fast-moving, volatile markets.

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