Which markets offer the best odds for your next move?

Vixio's Market Assessment Tool supports strategic market expansion planning so you can enter new markets with confidence

45

Individual Sources

85

Jurisdictions

4m+

Aggregated datapoints

The global regulatory landscape for online gambling continues to evolve at warp speed. With new markets regulating to open up new licensing opportunities in different regions of the world, as well as compliance requirements in established markets getting stricter in key policy areas such as advertising and responsible gaming, it can be difficult to decide which markets to enter and which to avoid, ensuring you’re minimising risk and maximising potential gains.

Explore new markets with Vixio.

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Insights and intelligence for some of the world’s biggest brands

New Market Entry

Make informed decisions, and enter online gambling markets with confidence. Compliance officers and corporate strategy executives can use it to efficiently assess risk, compliance burden and opportunity in 165 markets by evaluating criteria such as regulatory approach, advertising restrictiveness, market potential and tax levels.

Immediately review markets: See if online gambling is partially or fully regulated, how strict or burdensome the regulatory environment is, how the jurisdiction approaches advertising and enforcement, and whether the jurisdiction is expected to remain stable, liberalise or establish stricter regulations in the near future
Easy-to-use filters: Search for jurisdictions meeting specific criteria
See the full picture: Get an expanded view of a jurisdiction, showing regulatory changes from as early as 2023 - and compare how specific regulatory and market changes change the status of a jurisdiction in terms of its overall attractiveness
Inform market entry decisions: Business strategy and development teams can quickly identify jurisdictions for future market-entry based on criteria that reflect the size, risk tolerance and compliance bandwidth of their companies
Stay updated: Up-to-date list of all markets globally where online gambling is regulated
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Our packages are tailored to meet the specific needs of your business. Contact us to get a customised quote based on your requirements and discover the best plan for you and your team.

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Case Studies

Playtech

In 2023, there were thousands of regulatory updates released globally, from the various different authorities for each jurisdiction, and only 685 
of these were relevant to the gambling industry.

With all that noise, how can your team be certain it isn’t going to miss one? Compliance is not an optional extra. There is a solution.

Find Out More

PlaynGo

In 2023, there were thousands of regulatory updates released globally, from the various different authorities for each jurisdiction, and only 685 
of these were relevant to the gambling industry.

With all that noise, how can your team be certain it isn’t going to miss one? Compliance is not an optional extra. There is a solution.

Find Out More

Fintech Breakthrough Award

In 2023, there were thousands of regulatory updates released globally, from the various different authorities for each jurisdiction, and only 685 
of these were relevant to the gambling industry.

With all that noise, how can your team be certain it isn’t going to miss one? Compliance is not an optional extra. There is a solution.

Find Out More

What our clients say

"Customers want to take advantage of a new market as soon as it opens up, rather than being ready to go 6 months down the line where they've lost that first-mover advantage… “[Vixio] enables me and others to keep track of that journey towards a regulated market, or indeed a change in a regulated market"

GBG

Regulatory Policy Advisor

"We use Vixio to really understand the nuances between the different markets...The Vixio product really allows us to see and understand the different obligations and standards and regulations in play when we're learning about a market and using our experience in other markets and balancing that so that we can be successful and have a smooth and efficient launch."

OpenBet

VP Regulatory Affair & Compliance

"Our top management, our CEO, also refers to Vixio when evaluating the viability of entering new markets."

Comtrade Gaming

Head of Compliance

"I found the comparison tool very useful to analyse the main differences between markets, and it’s one I find myself using quite regularly as we look to expand our business in different territories."

Bally's

International Legal Director of Regulatory & Governance

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