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France’s gambling regulator has once again reiterated calls to introduce a whistle-to-whistle advertising ban, as well as loss limits for players aged 18-25 years old.
The president of France’s National Gambling Authority (ANJ), Isabelle Falque-Pierrotin, said changes to the country's regulatory framework are “essential” for a sustainable gambling industry model during her closing remarks at a conference addressing gambling addiction on June 27, 2025.
Falque-Pierrotin said the ANJ will propose several legislative changes, including ensuring “less aggressive advertising” by introducing a whistle-to-whistle ban, “stricter” supervision of sports sponsorships, and new tools to protect “the most vulnerable players” in the form of loss limits for 18-25 year olds.
The ANJ told Vixio GamblingCompliance that “at this stage, there is nothing much more to say about these proposals, except that some of them already exist abroad”.
No additional details of the proposals were included in the closing remarks.
However, in a report released in June 2023, the ANJ unveiled a very similar-looking wish-list of new regulatory limits, confirming it had petitioned the government for new powers, including preventing gambling advertising from appearing from five minutes before kick-off until five minutes after the final whistle of sporting events.
The 2023 report also called for operators to require gamblers aged 18-25 to set loss limits and display for all players an “activity counter” that would show information such as a player’s net loss.
In her recent speech, Falque-Pierrotin outlined the regulator’s plan to address a lack of understanding over the societal risks associated with gambling and the impact of advertising and bonuses by increasing the available funding for research.
This similarly echoes a call from the 2023 report that urged gambling companies to donate 0.002 percent of turnover to fund academic studies.
Falque-Pierrotin also wants to improve tools to detect at-risk gamblers by using the regulators' data to develop an algorithm to detect excessive gambling that has been scientifically validated “by the end of the year with the aim of making it available to the market by 2026”.
Similar measures would be introduced for land-based gambling, with the ANJ exploring the possibility of introducing a player card or QR code to monitor consumers' gambling transactions at points of sale.
It is also vital that the regulator expands its tools to support players, according to ANJ's president, who suggested strengthening the guidance for at-risk players, experimenting with new solutions, including the possible use of AI, and improving the response capabilities of the Association Addictions France (CSAPA).
