10 Years of Trusted Research: AGA & Vixio Set the Industry Standard

The American Gaming Association (AGA) is the premier national trade group for the U.S. casino industry. To help keep up with the ever-evolving industry so that they could keep their members informed, AGA turned to Vixio for Vixio’s Expert Services.

For more than a decade, the American Gaming Association (AGA) has partnered with Vixio Regulatory Intelligence to stay ahead of a rapidly evolving gaming landscape and help the entire industry do the same.

We talked to David Forman, AGA Vice President of Research,  about the partnership:

“I know that not just our members but the entire industry looks to the State of the States and the Responsible Gaming Regs book that Vixio helped us on as crucial research. People in the industry end up engaging with the work almost every day.”

The Challenge: Keeping Up with a Rapidly Evolving Industry

Over the past decade, the industry and regulations have evolved rapidly from traditional brick and mortar casino to new frontiers. As the industry expanded into sports betting after the landmark Supreme Court ruling and into iGaming, AGA faced a growing challenge: tracking an overwhelming volume of regulatory changes across nearly every U.S. state.

Forman explained, “The number one challenge for us is keeping up with the volume of changes that are occurring across the industry. It wasn't that long ago when there wasn’t all that much change each year… now, staying on top of the proposed regulatory and other changes throughout the year is a huge challenge for us.”

The Solution: Consistent, Collaborative Custom Research

To meet this challenge, AGA collaborated with Vixio on custom research that tracks regulatory shifts, licensure requirements, and more. The result is a partnership built on trust, consistency, and shared expertise.

“Vixio provides an invaluable reference material for us and the whole industry… What’s kept us working with Vixio year after year is the consistency of the work produced each year, and a good relationship with the team… being able to turn to Vixio and know what you're going to get has been incredibly important.”

Furthermore, Forman commented on the increasing value of the partnership year after year: “It's always a smooth process working with Vixio. We've been doing the State of the States now for quite some time… and a huge benefit is having that commitment to improving things year over year.”

The Impact: Time Saved, Confidence Gained

With Vixio’s support, AGA has improved efficiency, increased accuracy, and provided dependable resources to its members and the broader industry.

1. Time saved: “[Vixio have] saved us weeks of man-hours in research each year.”
2. Improved accuracy: “It's another set of eyes on our work. And being able to talk to each other and hammer out differences when they've come up in our respective numbers.”
3. Greater capacity: “We're a small research team here, so working with Vixio allows us to scale up and manage the ever-changing regulatory landscape.”
4. Reliable, go-to resources for the day-to-day: “Having a product available, like State of the States or the Responsible Gaming Regs books that Vixio has helped us put together, saves time on a day-to-day basis when you're trying to look up, whether it's a tax rate or a specific responsible gaming regulation.”
5. Established benchmarks: “Knowing that a product like State of the States is going to be there year in, year out is invaluable... It's just peace of mind for us, and peace of mind for the industry.”

A Trusted Long-Term Partner, A Decade in the Making

Over ten years, AGA and Vixio have built more than just reports: they’ve built a partnership rooted in mutual understanding and industry insight. With consistent delivery, deep expertise, and a shared commitment to quality, the partnership continues to set the benchmark for gaming intelligence, year after year.

“We've come to really trust the Vixio team…I absolutely would recommend Vixio. Some of the major benefits, besides the relationship building, are that the responsiveness is always great, and the subject matter expertise is phenomenal,” concluded Forman.

“Between the responsiveness of Vixio and their subject matter expertise, I think it's a great team to work with on custom research.”

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