When OpenBet Met Vixio: A Compliance Match Made in Sports Betting

Kat Pilkington


November 24, 2023

Leading content, platform and service provider to the sports betting industry, OpenBet’s commitment to compliance requires it to respond quickly to upcoming regulatory changes, verify the suitability of its global clients, and implement global best practices around responsible gaming, sports integrity and data security - which is why it partners with Vixio. 

We asked Jessica Feil, Vice President of Regulatory Affairs and Compliance at OpenBet, to give us four reasons it chooses to work with Vixio GamblingCompliance:

1) To research new sports betting markets

OpenBet’s compliance and business development executives use Vixio’s industry leading platform to conduct research on new opportunities in established and emerging global markets, instantly compare policy and regulatory requirements in U.S. states and international jurisdictions, as well as support the company’s policy engagement and advocacy efforts. 

“We really look at the US as an incredible opportunity, but from a compliance and regulatory perspective, it's actually one of the most complicated jurisdictions in the world, between the different states. We're constantly evaluating those through Vixio, and the tracking of regulatory changes, legislative thinking, and ideas and hearings, to be ready and prepared for what might be coming. Because so many times what happens in one state [...] is going to have an influence on others.”

- Jessica Feil, Vice President of Regulatory Affairs and Compliance, OpenBet

2) To help manage multi-jurisdictional change in existing markets

OpenBet is currently active in dozens of markets worldwide on three different continents and constantly exploring new opportunities in new countries and continents, and the rules, laws, and regulations for each are constantly changing - and fast. Vixio supports the team at OpenBet in keeping up to date with the developments in the markets it’s already active in, so the team can understand whether it needs to address regulatory changes, make adjustments, or get an understanding of new laws and regulations, all reducing risk. 

“The rules and laws and regulations are constantly changing, so we use Vixio to keep up to date with those developments [...] so that we can understand whether we need to address changes, make adjustments, or work with our customers to understand new laws and regulations. It really is a one-stop shop for analysis of compliance and regulatory needs.”

- Jessica Feil, Vice President of Regulatory Affairs and Compliance, OpenBet

3) To understand regulatory nuances in different markets

Sports betting platforms like OpenBet need to meet the needs of both their customers and regulators - and regulators work differently market to market. OpenBet uses Vixio to help it understand the nuances between the different markets, and ultimately provide as smooth a launch as possible when entering a new market, transitioning or introducing a new service, via the Country Reports and data sets available on the PaymentsCompliance platform. 

“The Vixio product really allows us to see and understand the different obligations, standards, and regulations in play when we’re learning about a market […] so that we can be successful and have a smooth and efficient launch.”

- Jessica Feil, Vice President of Regulatory Affairs and Compliance, OpenBet

4) To save time 

The commercial team at OpenBet looks at a large amount of data points to really understand new sport betting markets - a huge task. Recognising it’s not feasible for the team to do its own independent study on every single country that OpenBet considers entering quickly enough, they use Vixio as a much needed source of information when analysing market opportunities, saving them time and freeing up the team to focus on other value adding activity. 

These are just four of the reasons OpenBet relies on Vixio to help keep their sports betting and gambling compliance game strong. 

Hear the other reasons, and gain more insight, in our suite of video interviews with Jessica.

Want to know more about Vixio? Request a demo with one of our experts today to gain full access to our GamblingCompliance platform, and start learning how you can make compliance a competitive advantage for your organisation.

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