I feel like the online gaming industry – and indeed even some consumer-facing apps across the spectrum – will be trying to figure out how to be more things to their users. We can already see this showing up in some ways: FanDuel launching fantasy pick’em, Betr launching an arcade, Robinhood adding sports betting. I think we’ll see more of this momentum in the short- to medium-term:- Sports betting via prediction markets isn’t going anywhere, at least for a little while. DraftKings and FanDuel are getting involved; Underdog already launched a prediction markets integration. The question is how far this will go, and who will participate. In the gaming industry, you could imagine a scenario where nearly all sectors look to go this route; more regulated sports betting operators, fantasy apps, sweepstakes sportsbooks and casinos, etc. It’s arguably easiest for the fantasy sector to get involved, given lower regulatory hurdles.- Fantasy pick’em – especially the peer-to-peer variant – is now arguably a very light shade of gray around the country (in the places where it’s not a truly white-market product). The notable exception remains California, but the risk of operating fantasy in much of the rest of the country seems very low. As the industry gets more and more clarity, could we start seeing more players in the space? More M&A? With legalization of online sports betting and casinos stalled, fantasy seems like a natural place for companies to start exploring more seriously. Given the reduction of TAM for sweepstakes, this might also be a fit for those companies.- The skill-game category is getting more traction. Triumph – which offers peer-to-peer skill gaming – is routinely No. 1 in the App Store for “casino games.” Adding skill games to fantasy apps – which are already often using a similar “game of skill” legal strategy – seems like the most natural and frictionless fit. But it likely won’t stop there.Beyond that, the only limit might be the creativity of the companies in the space. Sportsbooks already see themselves as content and a place to consume sports, not just bet on them. Can they just become the sports apps (ie ESPN, Apple Sports, etc.) of the future with some hard work and smart marketing? And with financial companies endeavoring to become sports betting exchanges, might sportsbooks eye being financial platforms down the road? It’s perhaps less far-fetched than it might sound for some of the biggest brands in the space.